Branding your website
July 19th, 2006
We live in the high technology era and most businesses need a website to market their product and services. The days when a web page was just simple “brochure-ware” are long gone. Today a web site means more than just informing people what your services are and their prices. It reflects the image of your company, it speaks to its visitors about the company goals and achievements, it can play animation demonstrations about how products are made or how should they be used, offers general information and can do much more.
The first step to be done in making your web site a successful one is to brand it. If you look in a marketing book for the definition of “brand” you’ll see that it means a mixture of information about a service /a product/a company and it has to include a name, a logo and visual elements such as images or symbols in order to make it distinctive from the others on the market. So when branding your web site you have to be aware of the following:
- Choose a quality name for your site so that people can easily remember from the memory;
- Your logo should be very suggestive and no longer than a sentence (think of the famous “Just do it” form Nike or “Always Coca Cola”)’;
- Pay attention when choosing a visual imagine or a symbol for your site; it has to be connected somehow with your area of products/services or be very suggestive (a hawk for example);
- Each page of your site has to have its name, the logo and the symbol/image;
- Put your web site name everywhere where it can attract attention: (business cards, envelops, electronic signature, letter heads, statements, job cars);
- Allow the visitors of your site to share their opinion about it, to ask question that concern them about your services/products; create forums on topics of interest if the field of your activity is compatible with the idea;
- If you have forums, create a “thank you” page to thank the visitors for using your forum;
- Add newsletters (you can send information, weather reports, horoscope, latest news etc);
- Exchange banners and links with other websites form an auxiliary field of activity with you;
If you think, create and brand your website carefully, the results of your efforts may appear sooner than you’ve expect them.
Entry Filed under: branding
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